“Think Pink!” Week comes to a conclusion Friday afternoon at the WKDZ/WHVO studios in Cadiz, with a major 16th Annual “Pink Out!” dedication, celebration and remembrance planned for 3-5 PM.
Edge Media Group President & General Manager Beth Mann said 15 “quick and long years” have gone by since she received tough news, but was able to rally around loved ones and community members for support.
Thus, the genesis for this perennial gathering.
Mann said visitors should expect a great program. Proclamations are planned from both Trigg County and Christian County leadership, while representatives from Trigg County and Christian County Relay For Life are on board.
More than anything, she said Friday is about “celebrating and providing hope” for those going through breast cancer, reminding people about early detection, and showing some love — of which there is a shortage.
Any and all proceeds collected Friday, Mann added, will go toward the not-for-profit Pink Ribbon Network — an organization that “changes lives” and continues to do “more with less than any group she knows.”
Todd County officials and constituents have been doing Breast Cancer Awareness events all month long through News Edge radio station WEKT, and Mann confirmed a really big donation is coming to close this thoughtful week.
Friday, she said, also comes with gravity.
White’s Auto Mall joined up in this effort three years ago because — as a family-owned and operated business for more than 110 years — management believes awareness, friends and family should be “near and dear” to everyone’s heart.
Owner Loyalty Manager Jennifer Marszalek said their leadership will be on site with a bevy of vehicles and swag, and likely dressed up in pink.
Hancock’s Neighborhood Market and Mallory Lawrence have full plans to deliver the day’s most delicious treat: the special cupcakes.
Lawrence also lauded Trigg County Hospital, which is where she gets her mammograms.
Speaking of Trigg County Hospital, Mann and Chandra Ortt both noted their staff will be on hand to offer flu vaccination services and a gift drawing — after a busy month for local mammography, and more checks on the way.
Ortt said the survival rate for breast cancer is 99% “if caught early.” One out of eight women will be diagnosed with breast cancer in some point of their life, and annual mammograms should be regularly scheduled after a 40th birthday, if not sooner, and while men can’t receive mammograms, a rare strain of breast cancer can metastasize.
Ortt also noted they conducted more than 150 mammograms in October 2024. This year, with one week to go, they have conducted 108.
